Today’s Indispire prompt asks if there is a dearth of smart people among bloggers who can think analytically. I tend to disagree with this thesis.
Some time before, I had written a post on a similar topic. I think there are many reasons why a person takes to blogging. Initially for the pleasure of writing, then to gain some fan following and eventually to earn some money.
Please read : “Bloggers are no idiots”
One can chose a topic to blog in any area. Be it a complex domains of politics, economics, physics, or medicine or a more descriptive areas like raising a child, visiting a place, cooking a meal etc. A well written blog in any area, a blog that offers a great content, becomes popular and attract a fan following. Since, monetization of a blog depends on how many people visit a blog, visit it regularly and click on it, bloggers work towards attracting more readers by catering to what readers want.
Not all kind of blogs are analytical by nature. Many detail a recipe in a cooking blog, other detail about a place, how to reach there, what to see, where to stay, what to eat etc in a travel blog. Such bloggers need a different kind of skill set other than analytical ability, to make their blogs attractive to readers. Great photography, beautiful narration and authentic information helps. Good travel blogs, cooking blogs, mommy blogs etc. are published in travel magazines, news paper and other prominent locations for easy access.
Then there are blogs that undertake analysis of more complex issues. Blogs that deal in politics, or economics, or foreign policy, you name an area and there will be someone blogging. Many news papers publish blogs on politics by political commentators who may have information based on talking to important players. A novice like me, if I try to analyse a situation not many people will read, let alone comment.
For more complex areas like quantum mechanics, of Indian China policy, or mechanism of DNA folding etc. needs certain kind of domain expertise to write about. Not every one can write on such a topic, and write in a language understandable to common readers, and not every reader will be interested in such an information. Ofcourse, credibility of blogger, unbiased nature of analysis and content being created also contribute to popularity of a blog. Many specialized blog may be very popular among niche audience and common reader may not find them unless they look for them.
In summary, I don’t think bloggers are unsmart people. Bloggers understand what their readers want and cater to them accordingly. When foot fall matters, writing in an area with limited readership may not be financially viable; unless one gets a writing contract from a publishing group. All kind of bloggers exist in the blogging space. If we want bloggers that write analytical content, we must look for them.
This present post is written in response to Indispire prompt at Indiblogger. More posts related to the prompt may be found here.